Sacred Flowers No Longer Have to Choke India’s Rivers to Be Treated With Respect
Millions of tons of floral offerings across India have long been placed into rivers because spiritual tradition forbids discarding sacred items into ordinary trash. A growing network of green startups is now collecting these discarded marigolds, roses, and jasmine directly from temples to craft clean incense and biodegradable packaging. The closed-loop solution protects fragile waterways while ensuring that offerings made in faith are given a dignified, sustainable second life.
Source: The Better India
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